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Jackson Cook
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Selling The Sizzle: Learn from the Experts on Hot Marketing Strategies for Your Business


Selling The Sizzle: Hot Marketing Strategies For 2023




Marketing is a dynamic and ever-changing field that requires constant adaptation and innovation. With new technologies, consumer behaviors, and market conditions, marketers need to stay on top of the latest trends and strategies to succeed in 2023.




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In this article, we will explore 10 hot marketing strategies that will help you stand out from the competition, reach your target audience, and grow your business in 2023. These strategies are based on the realities of today's digital landscape, as well as the predictions for the future.


Whether you are a small business owner, a marketer, or a student, you will find valuable insights and tips on how to implement these strategies in your own marketing plan. So let's dive in!


Long-term influencer-brand relationships




Influencer marketing is a form of social media marketing that involves a collaboration between a brand and an individual with a specific niche and large online following. Influencer marketing can help brands increase brand awareness, build trust and authority, reach their target audience, drive conversions, generate leads, set a new trend, or connect to a wider market.


According to one report, 93% of marketing professionals use influencer marketing for these reasons. However, influencer marketing is not just about one-off campaigns or sponsored posts. In 2023, brands will focus on building long-term partnerships with influencers who can act as brand ambassadors.


These mutually beneficial relationships allow the brand to build lasting relationships with their influencer partners, while the influencers can maintain trust with their audience by promoting the same brand over time. This way, both parties can create more authentic, consistent, and engaging content that resonates with their followers.


Some examples of successful influencer-brand relationships are:



  • Lululemon and its ambassadors program, which involves fitness and wellness influencers who share their passion for the brand's products and values.



  • Glossier and its rep program, which involves beauty influencers who receive commission and perks for promoting the brand's products and community.



  • Netflix and its stream team, which involves entertainment influencers who create content around the brand's shows and movies.



Live streaming and video-based content




Video-based content is becoming a key focus area in social media marketing because it can capture a viewer's attention for a longer amount of time compared to static posts. From TikToks to Instagram reels, marketers are using bite-sized videos to drive engagement and increase brand awareness among millennials and Gen Z.


Live streaming is also proving to be an effective marketing trend. According to one report, consumers spent around 548 billion hours streaming through mobile devices in 2021. Live streaming allows potential customers to engage with influencers or brands in real time, watch product demonstrations, ask questions, give feedback, or make purchases while watching the stream.


Some examples of effective live streaming and video-based campaigns are:



  • Amazon Live, which features live shows hosted by influencers or brands showcasing various products available on Amazon.



  • Sephora Virtual Artist, which allows customers to try on different makeup products using augmented reality technology.



  • Peloton, which offers live and on-demand fitness classes led by instructors using the brand's equipment and app.



User-generated content




User-generated content (UGC) is any type of content created by consumers rather than brands. UGC can include photos, videos, reviews, testimonials, social media posts, blogs, podcasts, or any other form of media that features or mentions a brand or its products.


UGC can help brands increase trust and loyalty among their customers, as well as generate social proof and word-of-mouth advertising. UGC can also help brands create more authentic, diverse, and engaging content that reflects their customers' preferences and values.


Some examples of user-generated content campaigns are:



  • Airbnb's #OneLessStranger campaign, which encouraged users to share their stories of connecting with strangers through the platform.



  • Starbucks' #RedCupContest campaign, which invited customers to share their photos of the brand's iconic holiday cups.



  • Apple's #ShotOniPhone campaign, which showcased the quality and creativity of photos taken by users using the brand's devices.



Conversational marketing




Conversational marketing is a form of marketing that uses chatbots, messaging apps, voice assistants, or other conversational interfaces to provide personalized and interactive experiences for customers. Conversational marketing can help brands improve customer service, increase engagement, generate leads, collect feedback, or drive sales.


According to one report, 82% of consumers expect an immediate response from brands when they have a question or issue. Conversational marketing can help brands meet this expectation by providing instant and relevant answers to customers' queries or concerns. Conversational marketing can also help brands create more human and emotional connections with their customers by using natural language and humor.


Some examples of conversational marketing campaigns are:



  • Dominos' chatbot Dom, which allows customers to order pizza using Facebook Messenger or voice commands.



  • Sephora's chatbot on Kik, which offers personalized beauty tips and product recommendations based on quizzes and conversations.



  • Nike's voice assistant on Google Assistant, which provides coaching and motivation for runners using the brand's app.



Social media for local businesses




Social media for local businesses is a form of marketing that uses social media platforms to reach and connect with local customers. Social media for local businesses can help brands increase visibility, attract new customers, build relationships, or promote their products or services.


According to one report, 46% of consumers use social media to discover local businesses. Social media platforms offer various features and tools that can help local businesses optimize their presence and performance on social media. For example:



  • Facebook's Local Pages and Local Awareness Ads, which allow local businesses to create pages with location-specific information and ads that target nearby users.



  • Here is the rest of the article with HTML formatting: Google My Business and Google Maps, which allow local businesses to create and manage their profiles with relevant information and reviews and appear on Google search and maps results.



Some examples of social media for local businesses campaigns are:



  • Chick-fil-A's Cow Appreciation Day campaign, which encouraged customers to dress up as cows and visit their local restaurants to receive free food.



  • Dunkin' Donuts' #DunkinReplay campaign, which used geofilters and stickers on Snapchat to create fun and interactive experiences for customers at their local stores.



  • Target's #TargetRun campaign, which featured local influencers and celebrities sharing their shopping experiences at their local stores.



Email marketing with preference centers




Email marketing is a form of marketing that uses email to communicate with customers or prospects. Email marketing can help brands deliver personalized and relevant messages, nurture leads, increase conversions, retain customers, or drive loyalty.


According to one report, email marketing has an average return on investment of $42 for every $1 spent. However, email marketing also faces challenges such as low open rates, high unsubscribe rates, or spam complaints. To overcome these challenges, brands are using preference centers to segment and tailor their email marketing campaigns.


Preference centers are web pages that allow customers to manage their email preferences, such as the frequency, content, format, or channel of communication. Preference centers can help brands improve customer satisfaction, reduce opt-outs, increase engagement, or optimize deliverability.


Some examples of email marketing with preference centers campaigns are:



  • Netflix's email preference center, which allows customers to choose the types of emails they want to receive, such as recommendations, updates, surveys, or offers.



  • Sephora's email preference center, which allows customers to select the categories of products they are interested in, such as makeup, skincare, haircare, or fragrance.



  • Nike's email preference center, which allows customers to customize their email experience based on their gender, sport, style, or location.



Content marketing with MUMified content




Content marketing is a form of marketing that involves creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. Content marketing can help brands educate customers, build trust and credibility, generate leads, increase conversions, or drive loyalty.


According to one report, 70% of marketers are actively investing in content marketing. However, content marketing also faces challenges such as creating engaging content, reaching the right audience, or measuring the impact. To overcome these challenges, brands are using MUMified content to create more relevant, comprehensive, and engaging content.


MUMified content is a term coined by WordStream to describe content that is optimized for Google's Multitask Unified Model (MUM), a new artificial intelligence system that can understand complex and nuanced queries across text, images, video, and audio. MUMified content can help brands rank higher on Google search results by providing answers to multiple aspects of a query in depth.


Some examples of content marketing with MUMified content campaigns are:



  • REI's blog post on how to plan a backpacking trip , which covers topics such as choosing a destination , packing gear , finding water , setting up camp , and staying safe .



  • Zappos' video series on how to style sneakers , which features different outfits , occasions , seasons , and trends for wearing sneakers .



  • Whole Foods' podcast on how to eat healthy , which discusses topics such as nutrition , recipes , shopping tips , wellness , and sustainability .



Technical SEO with passage ranking




Technical SEO is a form of SEO that involves optimizing the technical aspects of a website to improve its performance and usability. Technical SEO can help brands improve their site speed , security , crawlability , indexability , mobile-friendliness , or structured data .


According to one report , 67% of marketers say improving their SEO is their top inbound marketing priority. However , SEO also faces challenges such as staying updated with Google's algorithm changes , competing with other websites , or providing high-quality content . To overcome these challenges , brands are optimizing their websites for passage ranking to improve their organic search visibility .


Passage ranking is a new feature introduced by Google that allows it to rank individual passages from a web page rather than the whole page . Passage ranking can help brands rank for specific queries that are relevant to a part of their content , even if the whole page is not .


Some examples of technical SEO with passage ranking campaigns are :



  • Wikipedia's article on marketing , which contains passages that can rank for queries such as " what are the 4 Ps of marketing " , " what is the difference between marketing and advertising " , or " what are the types of marketing strategies " .



  • Amazon's product page on AirPods , which contains passages that can rank for queries such as " how to pair AirPods with iPhone " , " how to charge AirPods " , or " how to use AirPods as a microphone " .



  • WebMD's article on COVID-19 , which contains passages that can rank for queries such as " what are the symptoms of COVID-19 " , " how to prevent COVID-19 " , or " how to get tested for COVID-19 " .



PPC with enhanced conversions and performance max




PPC (pay-per-click) is a form of online advertising that involves paying a fee each time one of your ads is clicked. PPC can help brands increase traffic, awareness, leads, or sales.


According to one report, 74% of marketers say PPC is a huge driver for their business. However, PPC also faces challenges such as rising costs, privacy regulations, or cross-channel attribution. To overcome these challenges, brands are using enhanced conversions and performance max to optimize their PPC campaigns across channels and devices.


Enhanced conversions is a new feature introduced by Google that allows advertisers to use first-party data to measure conversions more accurately and securely. Enhanced conversions can help brands improve their conversion tracking, bidding, and optimization without relying on third-party cookies.


Performance max is a new campaign type introduced by Google that allows advertisers to reach more customers across Google's inventory, such as Search, Display, YouTube, Gmail, and Discover. Performance max can help brands automate and simplify their campaign management, targeting, and bidding.


Some examples of PPC with enhanced conversions and performance max campaigns are:



  • Petco's enhanced conversions campaign, which used first-party data to measure online and offline conversions and optimize their bidding strategy.



  • Wayfair's performance max campaign, which used machine learning to reach new customers across Google's inventory and drive more sales.



  • Nike's performance max campaign, which used dynamic creatives to deliver personalized ads across Google's inventory and drive more engagement.



Accessibility in marketing




Accessibility in marketing is a form of marketing that involves making your marketing more accessible to people with disabilities or impairments. Accessibility in marketing can help brands increase their reach, diversity, inclusivity, or social responsibility.


According to one report, 15% of the world's population has some form of disability. Accessibility in marketing can help brands cater to this large and underserved segment of customers by providing them with equal access to information, products, or services.


Some examples of accessibility in marketing campaigns are:



  • Coca-Cola's braille cans campaign, which featured braille labels on their cans to celebrate the International Day of Persons with Disabilities.



  • L'Oréal's makeup tutorials campaign, which featured influencers with different disabilities or impairments sharing their makeup tips and tricks.



  • Airbnb's accessible travel guide campaign, which featured guides on accessible travel destinations, accommodations, and experiences.



Conclusion




Marketing is an exciting and challenging field that requires constant learning and adaptation. In 2023, marketers will need to embrace these 10 hot marketing strategies to stay ahead of the curve and achieve their goals.


These strategies are:



  • Long-term influencer-brand relationships



  • Live streaming and video-based content



  • User-generated content



  • Conversational marketing



  • Social media for local businesses



  • Email marketing with preference centers



  • Content marketing with MUMified content



  • Technical SEO with passage ranking



  • PPC with enhanced conversions and performance max



  • Accessibility in marketing



If you want to learn more about these strategies or how to implement them in your own marketing plan, feel free to contact us today. We are a team of expert marketers who can help you create and execute effective marketing campaigns for 2023 and beyond.


Frequently Asked Questions





Here is the rest of the article with HTML formatting: the benefits of staying updated with marketing trends and strategies?


  • Staying updated with marketing trends and strategies can help you gain a competitive edge, reach new customers, retain existing customers, increase your brand awareness, improve your customer satisfaction, or grow your revenue.



  • How can I find out the latest marketing trends and strategies?



  • You can find out the latest marketing trends and strategies by following reputable sources, such as blogs, podcasts, newsletters, magazines, or books on marketing. You can also attend webinars, workshops, conferences, or courses on marketing. You can also network with other marketers, influencers, or experts in your industry or niche.



  • How can I measure the effectiveness of my marketing campaigns?



  • You can measure the effectiveness of your marketing campaigns by setting clear and specific goals, choosing relevant and meaningful metrics, using reliable and accurate tools, analyzing and interpreting the data, and making adjustments and improvements based on the results.



  • What are some of the challenges or risks of adopting new marketing strategies?



  • Some of the challenges or risks of adopting new marketing strategies are: lack of resources, such as time, money, or talent; lack of knowledge, skills, or experience; lack of support, buy-in, or alignment; lack of testing, experimentation, or optimization; lack of monitoring, evaluation, or feedback; or lack of compliance, ethics, or security.



  • What are some of the best practices for implementing new marketing strategies?



  • Some of the best practices for implementing new marketing strategies are: conducting thorough research and analysis; defining your target audience and value proposition; creating a detailed and realistic plan and budget; choosing the right channels and tools; creating high-quality and relevant content; engaging and delighting your customers; tracking and measuring your performance; and learning and improving from your mistakes.



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